CLIMBING THE MÖNCH – MAMMUT CEO ROLF SCHMID WHERE EAGLES DARE

Schmid is climbing the 4,107-meter Mönch together with company heads Andreas Meyer (SBB), André Béchir (Good News), Ernst Kohler (Rega) and Urs Kessler (Jungfraubahnen). While conquering the summit a year ago served as the starting shot for the biggest peak project in history, thanks to the unforgettable impressions of the first tour, the executives spontaneously decided to undertake a second joint tour last Saturday.

Schmid: Already a year ago, on 3 August 2011, together with a group of friends, on the occasion of the start of our 150 peak tours and the 200th anniversary of the first ascent of the Jungfrau, I was able to reach the latter’s summit. That proved to be so much fun for all of us that we decided to do another tour the following year.

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